But now they have Dharma-clothing.

What’s so “dharma” about it? Well, nothing. Just the name.

But doesn’t that name just speak to you?

Look, I’m all for having a larf, but as one friend said to me:  “Very sad that someone actually paid money to do that.” And as I said back, “What if — just what IF — the dude is sincere? Not that I think that horrible Nike ad helps that argument…”

“[This is] from the trailer for Eat Pray Love, the book version of which I have not read. But lots of my friends have and they all really loved it, so lets hope it is spreading a good counter-message to the chaos and violence which seems so prevalent in our society at times.”

Sam also included a link to the film’s trailer.

Elizabeth Gilbert’s novel, now adapted to be a film, sure has made its cultural impact, even spawning a couple of Dharma-Burgers. As we said before, let’s hope she has a sense of humor. (She seems to like to laugh, if this Shambhala Sun Audio interview is any indication.)

Of course there’s the near-obligatory weed reference, this one on a t-shirt, via herspiral: “Here’s something we found online…yikes…”

…and another bit of faux-dharmic financial marketing, via reader Michael D:

“I love your site, and so I have a ‘Dharma-Burger’ I just found for you. Their cringe-worthy commercial came on TV yesterday, and so I looked up their site– pretty interesting way to market this!”

Other readers also sent in word of Zendough’s existence. Arielle K, for her part, describes Zendough as:

…More Dharma Burger in one place than I have ever seen:

“By offering you insight and wisdom about your credit reports and score, debt standing, and identity theft risk, the path to achieve your goals and master your finances will be smoother…  gain wisdom and confidence and proactively manage your finances… zendough.com can …help you achieve financial peace of mind. …Learn more about taking the first steps down the path to financial enlightenment at www.achievezendough.com“

Reader Jim B wrote of Zendough: “I actually had to look twice to make sure it wasn’t a parody — sadly, I think it’s real.”

…But reader Guttorm G writes with some darker stuff:

“Thanks for your wonderful site. Of course I’ve heard of socially engaged Buddhism, but it’s normally on the activists’ side. The Copenhagen police, known for their brutality, used this uniform when imprisoning activists during the climate cop15.”

[Though clearly not Buddhist, the emblem here does resemble the Wheel of Dharma.]

Guttorm goes on to write: “I was [recently] studying in Kyoto and I went to one of the 5 main Rinzai Zen temples (as well as a world heritage site), Tenryu-Ji. I’m attaching a picture of what I saw. I’m not sure whether to laugh or cry, but its certainly not what i expected”:

Laugh or cry? I don’t know. But if, somehow, Tenryu-Ji is seeing at least a little bit of money from this, that would help. …Nescafe ads at Zen temples — a sign of something terrible, or just a sign of the times?

More to come, and thanks.

Steve Madden, a leading designer and marketer of fashion footwear and accessories for women, men and children, today announced that it has completed its acquisition of privately held Big Buddha, Inc., a designer and marketer of fashion-forward handbags. Founded by Jeremy Bassan in 2003, Big Buddha sells its trend-right handbags to specialty retailers, better department stores and online retailers. Big Buddha had net sales in 2009 of approximately $13 million (unaudited).

That’s one expensive Dharma-Burger.

“If only the Management gurus like Peter Drucker had known of Ashoka and his inscriptions, they would have unhesitatingly called Ashoka as the Father of Advertisements.”

Really. More here.

I can’t find the video online yet, but will post here when I do. You can see a screenshot, thankfully, thanks to good ol’ Many Flakes, One Bowl.

(BTW, “Many Flakes, One Bowl” has to be the best Buddhist blog name, no?)

That being said…

Props to AdFreak.

Good Morning America co-host Diane Sawyer on Tuesday helped promote an upcoming HBO documentary on Barack Obama and allowed producer Ed Norton to gush over the “zen” presidential campaign of the Democratic candidate. Sawyer breathlessly teased the program as “the Obamas behind closed doors. The grandmother who raised him and the man you’ve never seen.”

[...] Norton was impressed with the “calm,” “no-drama Obama.” The actor continued, “And in a weird way, when you look behind the curtain with that team, they are really zen. It’s amazing how zen they are.”