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	<title>theworsthorse.com: the Buddhist sub- and pop-culture site &#124; "Home of the Dharma-Burger" &#187; advertising</title>
	<atom:link href="http://theworsthorse.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://theworsthorse.com</link>
	<description>the buddhist sub- and pop-culture site</description>
	<lastBuildDate>Wed, 01 Feb 2012 20:12:15 +0000</lastBuildDate>
	<language>en</language>
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		<title>The practice of Not Killing While Driving</title>
		<link>http://theworsthorse.com/2011/12/the-practice-of-not-killing-while-driving/</link>
		<comments>http://theworsthorse.com/2011/12/the-practice-of-not-killing-while-driving/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 18:53:40 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[cars]]></category>
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		<category><![CDATA[video of the moment]]></category>

		<guid isPermaLink="false">http://theworsthorse.com/?p=4494</guid>
		<description><![CDATA[Thanks to friend Konchog Norbu for pointing out this Mercedes-Benz ad from a couple years back. I kinda thought I&#8217;d posted it here, but no.]]></description>
			<content:encoded><![CDATA[<p>Thanks to friend Konchog Norbu for pointing out this Mercedes-Benz ad from a couple years back. I kinda thought I&#8217;d posted it here, but no.</p>
<p><object width="497" height="337" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/sNe5n8gKPhk?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="497" height="337" type="application/x-shockwave-flash" src="http://www.youtube.com/v/sNe5n8gKPhk?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
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		<title>The company that thinks you&#8217;re nothing without your &#8220;stuff&#8221;</title>
		<link>http://theworsthorse.com/2011/10/the-company-that-thinks-youre-nothing-without-your-stuff/</link>
		<comments>http://theworsthorse.com/2011/10/the-company-that-thinks-youre-nothing-without-your-stuff/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 01:21:36 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://theworsthorse.com/?p=4284</guid>
		<description><![CDATA[As a Mac user, I have no need for Norton products. And now I feel especially glad about that, having just seen this current ad of theirs. Note the ending lines. Sheesh. What a mad, mad, mad, mad worldview.]]></description>
			<content:encoded><![CDATA[<p>As a Mac user, I have no need for Norton products. And now I feel especially glad about that, having just seen this current ad of theirs. Note the ending lines.</p>
<p><object width="498" height="283" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/eOowgs4F1Gc?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="498" height="283" type="application/x-shockwave-flash" src="http://www.youtube.com/v/eOowgs4F1Gc?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p><em>Sheesh</em>. What a mad, mad, mad, mad worldview.</p>
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		<slash:comments>3</slash:comments>
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		<title>Was Sleeping Beauty meditating during her nude scenes?</title>
		<link>http://theworsthorse.com/2011/05/was-sleeping-beauty-meditating-during-her-nude-scenes/</link>
		<comments>http://theworsthorse.com/2011/05/was-sleeping-beauty-meditating-during-her-nude-scenes/#comments</comments>
		<pubDate>Thu, 12 May 2011 18:50:37 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[meditation]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[sex!]]></category>

		<guid isPermaLink="false">http://theworsthorse.com/?p=4095</guid>
		<description><![CDATA[Sleeping Beauty actress Emily Browning has told CBS News Entertainment that she dealt with possible discomfort while filming nude scenes for that film via the practice of meditation. Her words: &#8220;I taught myself to meditate in those scenes. I wasn&#8217;t present in those scenes at all, so they didn&#8217;t really have as much effect on [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-4096" title="sleepingbeauty poster" src="http://theworsthorse.com/wp-content/uploads/2011/05/sleepingbeauty-poster-210x300.jpg" alt="" width="135" height="193" /><em>Sleeping Beauty</em> actress Emily Browning has told CBS News Entertainment that she dealt with possible discomfort while filming nude scenes for that film via the practice of meditation. Her words:</p>
<p>&#8220;I taught myself to meditate in those scenes. I wasn&#8217;t  present in those scenes at all, so they didn&#8217;t really have as much  effect on me.&#8221;</p>
<p><a href="http://www.cbsnews.com/8301-31749_162-20062275-10391698.html" target="_blank">Here&#8217;s that story</a>.</p>
<p>That&#8217;s cool that she found a way to deal, but does that sound like meditation to you? She may not have been sleeping, but she doesn&#8217;t seem to have really been <em>awake</em>, either.</p>
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		<slash:comments>5</slash:comments>
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		<title>Bob Thurman loved the Groupon ad?</title>
		<link>http://theworsthorse.com/2011/03/bob-thurman-loved-the-groupon-ad/</link>
		<comments>http://theworsthorse.com/2011/03/bob-thurman-loved-the-groupon-ad/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 17:25:40 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[tibet]]></category>
		<category><![CDATA[Tibet is important]]></category>
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		<guid isPermaLink="false">http://theworsthorse.com/?p=4013</guid>
		<description><![CDATA[It would look that way.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.switched.com/2011/03/03/robert-thurman-loved-groupons-tibetan-super-bowl-commercial/" target="_blank">It would look that way</a>.</p>
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		<title>Groupon ends their infamous “Save the Money” campaign</title>
		<link>http://theworsthorse.com/2011/02/groupon-ends-their-infamous-%e2%80%9csave-the-money%e2%80%9d-campaign/</link>
		<comments>http://theworsthorse.com/2011/02/groupon-ends-their-infamous-%e2%80%9csave-the-money%e2%80%9d-campaign/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 12:40:57 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[tibet]]></category>

		<guid isPermaLink="false">http://theworsthorse.com/?p=3988</guid>
		<description><![CDATA[By now you&#8217;ve probably seen the Super Bowl ad that, perhaps more than any other ever, got people talking: Groupon&#8217;s ad featuring Timothy Hutton. (Click here to see it in previous coverage.) Yes, it got people talking, but not in a good way. Its convoluted pro-Tibet messaging, which then turned on a dime into selfish [...]]]></description>
			<content:encoded><![CDATA[<p>By now you&#8217;ve probably seen the Super Bowl ad that, perhaps more than any other ever, got people talking: Groupon&#8217;s ad featuring Timothy Hutton. (Click <a href="http://theworsthorse.com/2011/02/groupons-lame-o-super-bowl-commercial/" target="_blank">here</a> to see it in previous coverage.) Yes, it got people talking, but not in a good way. Its convoluted pro-Tibet messaging, which then turned on a dime into selfish concerns, will be legendary for the way it turned viewers off. Part of a campaign called &#8220;Save the Money,&#8221; the ad, and its ilk have been discontinued. <span id="more-3988"></span></p>
<p>A new message on Groupon&#8217;s blog reads that &#8220;We hate that we offended people, and we&#8217;re very sorry that we did &#8212; it&#8217;s the last thing we wanted. We&#8217;ve listened to your feedback, and since we don&#8217;t see the point in continuing to anger people, we&#8217;re pulling the ads.&#8221; Even though &#8220;Save the Money&#8221; was intended to raise money for good causes like Tibet (Groupon states they pulled in $500,000 for these causes), the campaign failed and the SavetheMoney website, which played the ads and also collected donations, has been pulled. See the Groupon blogpost, &#8220;One last post on the Super Bowl,&#8221; <a href="http://www.groupon.com/blog/" target="_blank">here</a>.</p>
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		<title>Groupon&#8217;s controversial &#8220;Tibet&#8221; Super Bowl commercial (Updated)</title>
		<link>http://theworsthorse.com/2011/02/groupons-lame-o-super-bowl-commercial/</link>
		<comments>http://theworsthorse.com/2011/02/groupons-lame-o-super-bowl-commercial/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 02:06:50 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://theworsthorse.com/?p=3970</guid>
		<description><![CDATA[C&#8217;mon, Groupon, &#8212; and, Timothy Hutton. Did you really think this was going to come off well? You may very well have lost more customers than you could&#8217;ve gained with that one. Really: The initial online chatter about this ad has been very strong &#8212; strongly opposed, that is, with many people proudly announcing on [...]]]></description>
			<content:encoded><![CDATA[<p>C&#8217;mon, Groupon, &#8212; and, Timothy Hutton. Did you really think this was going to come off well?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/UJxIfvfv1fM&amp;feature" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/UJxIfvfv1fM&amp;feature"></embed></object></p>
<p>You may very well have lost more customers than you could&#8217;ve gained with that one.</p>
<p>Really: The initial online chatter about this ad has been very strong &#8212;  strongly opposed, that is, with many people proudly announcing on social  media, via the &#8220;#Groupon&#8221; hashtag, that they find the ad exploitative  and will no longer support the bulk-couponing/group discount service.</p>
<p>And <strong>yet</strong>: Groupon is actually trying to <em>raise</em> money for The Tibet Fund. <a href="http://savethemoney.groupon.com/" target="_blank">See here</a>. This is not backpedaling; the site you&#8217;ll see when you follow that  link  was live when the commercial aired. The question is: will it work?</p>
<p>Maybe. But not too long after the Super Bowl had ended, the Wall Street Journal had already published an online piece called <a href="http://blogs.wsj.com/venturecapital/2011/02/06/that-was-fast-groupons-super-bowl-ad-draws-backlash-video/" target="_blank">&#8220;That Was Fast &#8211; Groupon’s Super Bowl Ad Draws Backlash&#8221;</a> and an online Facebook <a href="https://www.facebook.com/pages/The-Tibetan-Groupon-Commercial-Was-In-Poor-Taste/196872437005043?ref=ts" target="_blank">group</a> decrying the ad had been created. Clearly, if Groupon was interested in raising money for the Tibet Fund, that message did not come through.</p>
<p>(Do <em>you</em> want to help Tibet? The Shambhala Sun&#8217;s <a href="http://shambhalasun.com/index.php?option=com_content&amp;task=view&amp;id=3531&amp;Itemid=0" target="_blank">special &#8220;Helping Tibet&#8221; page, full of organizations you&#8217;ll be proud to support</a>, is a fine place to start.)<strong></strong></p>
<p><strong>Update: </strong>As New York’s <em>Vulture</em> entertainment blog now writes, <a href="http://nymag.com/daily/entertainment/2011/02/guess_who_directed_that_super.html" target="_blank">Guess who directed this commercial</a>?</p>
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		<title>The first great Dharma-Burger of 2011&#8230;</title>
		<link>http://theworsthorse.com/2011/01/the-first-great-dharma-burger-of-2011/</link>
		<comments>http://theworsthorse.com/2011/01/the-first-great-dharma-burger-of-2011/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 00:09:58 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://theworsthorse.com/?p=3850</guid>
		<description><![CDATA[&#8230;is found printed on a Domino&#8217;s pizza box, as discovered (and sent to the Horse) by none other than the mighty Thanissaro Bhikkhu, teacher, friend, and abbot of Metta Forest Monastery: Much gratitude to him for sending it. (And he has some gratitude for you, too.)]]></description>
			<content:encoded><![CDATA[<p>&#8230;is found printed on a Domino&#8217;s pizza box, as discovered (and sent to the Horse) by none other than the mighty Thanissaro Bhikkhu, teacher, friend, and abbot of Metta Forest Monastery:</p>
<p style="text-align: center;"><img class="size-full wp-image-3851 aligncenter" title="Enlightened Pizza" src="http://theworsthorse.com/wp-content/uploads/2011/01/Enlightened-Pizza.jpg" alt="" width="498" height="368" /></p>
<p>Much gratitude to him for sending it.</p>
<p><a href="http://theworsthorse.com/2010/12/the-lessons-of-gratitude-a-teaching-by-thanissaro-bhikkhu-part-one/" target="_blank">(And he has some gratitude for <em>you</em>, too.)</a></p>
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		<title>A Buddhist temple&#8217;s sign of the times</title>
		<link>http://theworsthorse.com/2010/12/a-buddhist-temples-sign-of-the-times/</link>
		<comments>http://theworsthorse.com/2010/12/a-buddhist-temples-sign-of-the-times/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 15:11:58 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
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		<category><![CDATA[art]]></category>
		<category><![CDATA[comics]]></category>
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		<category><![CDATA[japan]]></category>
		<category><![CDATA[kids]]></category>

		<guid isPermaLink="false">http://theworsthorse.com/?p=3840</guid>
		<description><![CDATA[Those who&#8217;ve been following (for example) Osamu Tezuka&#8217;s Buddha graphic novel and its film adaptation, or Deepak Chopra&#8217;s &#8220;Buddha&#8221; comic book, know that it&#8217;s not so new to mix Buddhism and comics. But it does seem to work, and one Buddhist temple is getting in on the act. As Culture Clash Daily reports: This month [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-3841" title="moe" src="http://theworsthorse.com/wp-content/uploads/2010/12/moe.jpg" alt="" width="246" height="98" />Those who&#8217;ve been following (for example) Osamu Tezuka&#8217;s <em>Buddha</em> graphic novel and its film adaptation, or Deepak Chopra&#8217;s &#8220;Buddha&#8221; comic book, know that it&#8217;s not so new to mix Buddhism and comics. But it does seem to work, and one Buddhist temple is getting in on the act. As Culture Clash Daily <a href="http://www.cultureclashdaily.com/page1111329.php" target="_blank">reports</a>:</p>
<blockquote><p>This month [Japan's <a href="http://ryohoji.jp/top.html" target="_blank">Ryohoji</a>] Temple unveiled its new &#8220;moe Buddhist [signboard],&#8221; [rendered in an animation-based style] combining modern and ancient art. [This development came about after the temple's chief priest, Shoko Nakazato] displayed a picture of &#8220;moe&#8221; outside the temple to welcome passers by.  Moe is a traditional Japanese slang word often for a young girl, and associated with innocence, love and caring.</p></blockquote>
<p>According to Shoko Nakazato, young people and the media have been flocking to the temple ever since. (The <a href="http://ryohoji.jp/top.html" target="_blank">temple&#8217;s website</a> takes a similar approach, also depicting and blending moe and Buddhist imagery.) But as one visitor told <a href="http://search.japantimes.co.jp/cgi-bin/nn20101225f1.html" target="_blank">The Japan Times</a>, &#8220;I&#8217;m afraid that the temple will end up being just a mecca for fans of <em> manga</em> and <em>anime</em>, which is probably not the temple&#8217;s intention.&#8221; As for the artist behind the sign? She says that while she &#8220;was initially worried she might be doing something &#8216;indiscreet,&#8217;&#8221; [she] concluded that even if the sign was controversial, it might lead people to visit the temple and think about religion.&#8221;</p>
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		<title>Here&#8217;s that Fiat &#8220;Aung San Suu Kyi&#8221; commercial with the Dalai Lama in it</title>
		<link>http://theworsthorse.com/2010/11/heres-that-fiat-aung-san-suu-kyi-commercial-with-the-dalai-lama-in-it/</link>
		<comments>http://theworsthorse.com/2010/11/heres-that-fiat-aung-san-suu-kyi-commercial-with-the-dalai-lama-in-it/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 23:38:30 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[burma is important]]></category>
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		<guid isPermaLink="false">http://theworsthorse.com/?p=3735</guid>
		<description><![CDATA[Toldja about this on The Worst Horse the other day. Here&#8217;s the actual video: So. Thoughts?]]></description>
			<content:encoded><![CDATA[<p>Toldja about this on The Worst Horse <a href="http://theworsthorse.com/2010/11/dalai-lama-and-fiat-together-for-aung-san-suu-kyi/" target="_blank">the other day</a>. Here&#8217;s the actual video:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/LePCLSR4JR4&amp;feature" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/LePCLSR4JR4&amp;feature"></embed></object></p>
<p>So. Thoughts?</p>
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		<title>Dalai Lama and Fiat together for Aung San Suu Kyi (Updated with video)</title>
		<link>http://theworsthorse.com/2010/11/dalai-lama-and-fiat-together-for-aung-san-suu-kyi/</link>
		<comments>http://theworsthorse.com/2010/11/dalai-lama-and-fiat-together-for-aung-san-suu-kyi/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 13:43:00 +0000</pubDate>
		<dc:creator>theworsthorse</dc:creator>
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		<guid isPermaLink="false">http://theworsthorse.com/?p=3719</guid>
		<description><![CDATA[Remember this ad? Well, the Detroit News is now reporting that it has a sequel. The Dalai Lama is in a hastily shot commercial for Fiat SpA, partner of Chrysler Group LLC in a follow-up to a controversial Chrysler ad from a year ago. The commercial was shot in Hiroshima where the Buddhist leader is [...]]]></description>
			<content:encoded><![CDATA[<p>Remember this ad?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/MMlHWJyAutw" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/MMlHWJyAutw"></embed></object></p>
<p>Well, the Detroit News <a href="http://detnews.com/article/20101114/AUTO01/11140322/The-Dalai-Lama-in-Fiat-ad-marking-freedom-of-Suu-Kyi#ixzz15MGU5qM7" target="_blank">is now reporting</a> that it has a sequel.</p>
<blockquote><p>The Dalai Lama is in a hastily shot commercial for Fiat SpA, partner of Chrysler Group LLC in a follow-up to a controversial Chrysler ad from a year ago.</p>
<p>The commercial was shot in Hiroshima where the Buddhist leader is addressing the 11th World Summit of Nobel Peace Laureates this weekend.</p>
<p>It was quickly edited and is already airing, Olivier Francois, head of marketing for both Chrysler and Fiat, told The Detroit News at a Chrysler drive event in San Francisco Saturday.</p></blockquote>
<p>The Horse hopes to have it to you soon. UPDATE: Here it is:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/LePCLSR4JR4" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/LePCLSR4JR4"></embed></object></p>
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