I must admit: I was at first pretty cynical about this. The mindfulness/peanuts connection just seemed like too much of a stretch. That peanuts -- whose healthfulness is sometimes in question, especially when they're not of the organic variety -- should be an early beneficiary of a sort of "Mindfulness Bump" seems, well, odd. And this does appear to be just a straight-up marketing move. But I've started to wonder if it doesn't, even accidentally, represent something more: this app could be seen as a great (if very minor) thing because, hey -- whether it's there to shill peanuts or not, it's also teaching people about mindfulness. And: peanuts? How mainstream can you get? Might as well be apple pie. One thing's for sure: this won't be the last of this kind of thing. We'll be seeing mindfulness everywhere soon -- for better, or for worse. But I'm starting to think it's almost always going to be for the better. Mindfulness, after all, goes with just about everything. I just happen to prefer almonds. The real question is: What do you think?
"With all of us busier than ever, it is important to find easy ways to eat nutritious foods that provide lasting energy. With this in mind, the National Peanut Board (NPB) has launched the Peanuts: Energy for the Good Life® iPhone® app. The free app offers recipes, snack suggestions and a five-minute mindfulness meditation exercise with Stephan Bodian, author of Meditation for Dummies® -- tools to help people care for their bodies and minds throughout every part of every day."