Nike’s Dharma(-Burger)
Posted by theworsthorse in advertising, Dharma-Burger!, fashion, merch on 04 14th, 2010 | 4 responses
Hey, Buddhists, and yogis! Sure, you know about Nike’s appalling contributions to human suffering.
But now they have Dharma-clothing.
What’s so “dharma” about it? Well, nothing. Just the name.
But doesn’t that name just speak to you?
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April 14th, 2010 at 9:16 am
Well, judging from the picture, the model certainly understands ‘no self’
April 14th, 2010 at 9:28 am
*groan*
Can we just let the marketers keep our lingo and start renaming Buddhist terms? We could call the dharma “whipple” and Zen “ipzert.” Those are just placholders, though. I’m open to other suggestions …
April 14th, 2010 at 11:30 am
It’s not like Nike isn’t good at destroying things- but our dharma, unlike our feet, is unaffected by this silliness.
Article on Nike’s shoes:
‘The painful truth about trainers: Are running shoes a waste of money?’
http://bit.ly/VSuu3
April 18th, 2010 at 3:42 pm
Next up will be designer monk robes by Prada.