Via AFP:
The Ryohoji temple, built in the late 16th century in a Tokyo suburb, erected a colourful manga-inspired sign at its entrance in June and has since seen visitor numbers perk up — especially young men.
But it went a step further at the weekend, setting up tents and opening up a temporary cafe staffed by bonnet-wearing girls sporting classic frills, one of the recent popular themes among fans of anime and costume role-playing. [...]
it seemed to work, the temple drawing hundreds of visitors on Saturday as the event coincided with a local autumn festival in Hachioji, on the western outskirts of Tokyo.
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November 22nd, 2009 at 11:03 am
Marketing at its best…or is it worst?
November 24th, 2009 at 1:13 am
Worst. :-/
*groan*
November 24th, 2009 at 1:18 am
Granted, I like the fact that they’re trying something new, something kids can relate to and such, but still doesn’t seem right to me…
November 28th, 2009 at 5:45 pm
It’s a lot like what the Public Library of Charlotte and Mecklenburg County did to connect with the county’s next generation: http://plcmcl2-about.blogspot.com/.